Professionals
Find out about job opportunities and connect with CPG colleagues & contacts.
Join Today... It's free!
Already a member?
Employers
Find CPG talent in one easy place. Post jobs, create a company profile and more.
Already a member?
LOGIN / REGISTER
Join Today... It's free!
Already a member?

Follow Us on LinkedIn Follow Us on Twitter Become a Fan on Facebook
Please Login to Continue:
News Options

Latest News

Category Subscriptions

Story Subscriptions

Categories

Advertising / Promotions / PR (2103)

Brand / Product Marketing (792)

Career Development (1755)

Category Management (8)

Company News (1940)

Financial / Trade Spend (21)

Food / Product Development (1608)

Foodservice (41)

HR / Recruiting (3667)

Industry Events (387)

Market Research (1195)

Retail (4293)

Sales / Customer Development (156)

Senior Leadership (1519)

Shopper / Trade Marketing (116)

Supply Chain / Logistics (200)

Did Target understand the Canadian market | Strategy Online

Post Response | Subscribe to Story



Displaying Stories 1 - 2 of 2.
first | previous | 1 | next | last

CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in January
Josh Kolm

While consumers’ distaste for empty shelves and higher-than-expected prices may have been contributing factors to Target’s failed Canadian expansion, those are simply signs of a greater lack of understanding about the Canadian consumer and marketplace, according to industry experts.

http://strategyonline.ca/2015/01/16/did-target-understand-the-canadian-market/
 
Stan Dennis
Posted in January
All that and the fact that they didn't have a decent website! Who ever heard of a major retailer not having some way of letting the customer check out the product before heading to the store? This gave the impression that it was some second rate department store. So sad! I hope the big wigs are proud of themselves.

Post Response